Effective date: October 7, 2026
This Privacy Policy explains how Hilda Avila, REALTOR®, doing business as Hilda Sells DFW (“we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit hildasellsdfw.com (the “Site”), contact us, or use the Site’s forms, chat, and property search.
Who we are
Hilda Avila is a Texas real estate sales agent (TREC License #803801) affiliated with Ebby Halliday Real Estate, LLC (TREC Broker #257740). Hilda Avila is responsible for the personal information collected through this Site. Because Hilda is a sales agent sponsored by Ebby Halliday Real Estate, LLC, information about inquiries and transactions may also be kept by Ebby Halliday to meet its supervisory and recordkeeping obligations.
Contact: [email protected] · (469) 802-8711 · 16000 Preston Road, Suite 100, Dallas, TX 75248
Information we collect
Information you give us
- Contact, consultation, and home valuation forms: your name, email address, phone or mobile number, and your message. The home valuation form also asks for the property address, your timeline, and any goals you choose to share.
- Website chat: the name, phone number, email address, and messages you enter in the chat window.
- Calls, texts, and emails: the information you share when you contact us directly.
Property search
Home search pages are provided by IDX Broker at hildasellsdfw.idxbroker.com. If you search listings, save searches, or create an account there, IDX Broker collects that information and handles it under its own terms and privacy policy. Information you choose to register there may be shared with us so we can help with your search.
Information collected automatically
- Google Analytics 4 (measurement ID G-L70J4LPPML) collects information such as the pages you view, how you reached the Site, your browser and device type, and your approximate location based on IP address. It uses first-party cookies such as
_gaand_ga_L70J4LPPML. We also record events such as clicks on phone and text links and when a form is started or submitted. Only the form’s name is sent to Google Analytics, never what you type into the form. - Meta Pixel: Meta Platforms, Inc. (the company behind Facebook and Instagram) collects browsing and conversion data through the Meta Pixel, such as the pages you view, your browser and device, your IP address, and when a form is successfully submitted. It may use cookies such as
_fbp. We use this to measure our ads and to show our ads to people who have visited the Site (retargeting). Only the type of form is sent to Meta, never what you type into the form. See “Cookies and your choices” below to opt out. - Cloudflare delivers and protects the Site. To block malicious traffic, it processes your IP address and request details and may set security cookies such as
__cf_bm. We also use Cloudflare Web Analytics for aggregate performance measurement. - Our web host and caching software keep standard server logs (IP address, date and time, page requested, and browser type).
- Embedded resources: web fonts load from Google Fonts, and area maps load map tiles from OpenStreetMap servers. These providers receive your IP address when your browser requests those files.
How we use information
- To respond to your questions and requests, including preparing a comparative market analysis (CMA) for your home.
- To schedule consultations and showings and, if you become a client, to represent you in a real estate transaction.
- To follow up about your real estate needs by phone, text, or email, as described below.
- To understand how the Site is used and to improve it.
- To protect the Site and prevent spam and abuse.
- To meet legal, licensing, and brokerage recordkeeping obligations.
How form and chat submissions are handled
When you submit a form on the Site, it is emailed to Hilda, stored as a lead record in the Site’s WordPress customer management tool (WpEstate CRM), and sent to our customer relationship management system, GoHighLevel (LeadConnector), where a contact record is created or updated and your message is saved as a note. Chat messages go directly to LeadConnector. Only Hilda and the service providers who help operate these tools can access this information. If you book a call through the online scheduler on the Site, the scheduler is provided by GoHighLevel (LeadConnector), and the details you enter (such as your name, phone number, email, and property address) and your appointment time go directly to LeadConnector, which creates or updates your contact record and notifies Hilda.
Service providers
We use service providers that process information for us under their own terms and security practices. They fall into these categories:
- website hosting and caching
- content delivery and security (Cloudflare)
- analytics (Google Analytics, Cloudflare Web Analytics)
- advertising measurement and retargeting (Meta Pixel)
- CRM, chat, scheduling, email, and text messaging (GoHighLevel/LeadConnector)
- MLS property search (IDX Broker)
- email delivery
- web fonts and map tiles (Google Fonts, OpenStreetMap)
How we share information
- We do not sell your personal information.
- We share information with Ebby Halliday Real Estate, LLC as needed for broker supervision and recordkeeping.
- When you ask us to, we share it with other people involved in your transaction, such as lenders, title companies, inspectors, and other agents.
- We share it with the service providers listed above.
- We share it when required by law or to protect rights and safety.
We do not share mobile numbers or text-message opt-in consent with third parties for their own marketing.
Text messages, calls, and email
If you give us your mobile number and agree to be contacted, Hilda may call you, text you, or email you about your inquiry and your real estate needs. Consent is not a condition of any purchase. Message frequency varies, and message and data rates may apply. To stop text messages, reply STOP; for help, reply HELP. To stop emails, use the unsubscribe link in the email or write to [email protected]. You can also ask us at any time to stop calling.
Cookies and your choices
You can block or delete cookies in your browser settings; some features may not work as expected if you do. To opt out of Google Analytics, you can install Google’s Google Analytics Opt-out Browser Add-on. To control how Meta uses information about your activity to show you ads, visit your Meta ad preferences; you can also block or delete Meta’s cookies, such as _fbp, with your browser’s cookie controls. The Site does not currently respond to browser “Do Not Track” signals.
How long we keep information
We keep inquiry and client information for as long as we need it to respond to you, provide services, and meet legal, licensing, and brokerage recordkeeping requirements. After that, we delete it or de-identify it. Google Analytics data is kept according to our Google Analytics retention setting.
Security
We protect personal information with reasonable administrative, technical, and physical safeguards. These include encrypted connections (HTTPS), limited access to lead records, and service providers that maintain their own security programs. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your requests: access, correction, deletion, and opt-out
You may ask to see the personal information we hold about you, correct it, or delete it. You may also opt out of marketing messages. To make a request, email [email protected] or call (469) 802-8711. We may need to verify your identity before acting on a request. We may keep some information when the law or brokerage recordkeeping rules require it; if so, we will tell you. Where applicable law gives you additional rights, we will honor them.
Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from children.
Other websites
The Site links to websites we do not control, such as IDX Broker search pages, Ebby Halliday, the Texas Real Estate Commission, school district sites, and social media. Their privacy practices are governed by their own policies.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the new version on this page and change the effective date above.
Contact us
Hilda Avila, REALTOR® · Hilda Sells DFW
Ebby Halliday Real Estate, LLC · 16000 Preston Road, Suite 100, Dallas, TX 75248
[email protected] · (469) 802-8711