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New H-E-B and Costco in Prosper and Celina: What It Means for Nearby Homes

Updated Oct 24, 2026; first published Oct 20, 2026. By Hilda Avila, REALTOR®, Ebby Halliday Real Estate, LLC.

In about 18 months, the Prosper and Celina area gained three major stores: Costco Prosper, H-E-B Prosper and Costco Celina. If you own a home nearby or are shopping for one, here’s when and where each store opened, what research says about new stores and home values, and what I’d watch for as a seller or buyer.

When did the Prosper Costco open?

The Costco in Prosper opened on March 14, 2025, at 5620 W. University Dr. (US 380), near the Frisco–Prosper line. It has a fuel station along with the warehouse. H-E-B Prosper followed on Aug. 13, 2025, at 2145 W. Frontier Pkwy., at the Dallas North Tollway. That 133,000-square-foot store has a pharmacy drive-thru, curbside pickup, a fuel station with a carwash and a two-story True Texas BBQ.

Sources: Costco Prosper warehouse page; H-E-B Newsroom (Aug 13, 2025); Community Impact (Aug 8, 2025). Read Oct 17, 2026.

Costco Celina and H-E-B Celina

Costco Celina opened Aug. 26, 2026, at 3445 S. Preston Rd., at Ownsby Parkway. It’s about 158,000 square feet with a gas station. It sits in The Village at Ownsby Farm retail center, near The Crossing at Moore Farm mixed-use development. It was first expected by December 2025, so it opened about eight months later than first planned.

H-E-B Celina: H-E-B bought a site on Preston Road in Celina in 2023 and a second site at the Dallas North Tollway and Fred Smith Parkway in 2024, but it hasn’t announced an opening date for either. Until H-E-B confirms one, treat any date you see online as unconfirmed.

Sources: Costco Celina warehouse page; Celina Economic Development Corporation and Community Impact (Aug 26, 2026); Dallas Business Journal (Aug 27, 2026); Community Impact (Aug 8, 2025); NBC 5 DFW (2023); Local Profile (Apr 2024). Read Oct 17, 2026.

Where are the new H-E-B stores in Collin County?

H-E-B has opened new locations across Collin County since 2022. Here’s the timeline, with the nearby Costcos included for context:

Sources: The Dallas Morning News (Sept 2023); Fort Worth Star-Telegram (2025); WFAA (May 14, 2025); H-E-B Newsroom (Aug 13, 2025); Costco warehouse pages; Celina EDC and Community Impact (Aug 26, 2026). Read Oct 17, 2026.

Does a new H-E-B or Costco raise home values?

Short answer: Research suggests it can, but modestly and not for every house. A peer-reviewed study of 159 new Walmarts found homes within half a mile sold for about 2–3% more after opening. No published study measures H-E-B or Costco specifically. Homes right next to a big store can lose value from traffic and noise.

Source: Pope & Pope, “When Walmart Comes to Town,” Journal of Urban Economics, vol. 87 (2015).

That Walmart study compared more than one million home sales from the 2.5 years before each store opened with the 2.5 years after. Homes half a mile to a mile away sold for about 1–2% more. The authors’ before-and-after design supports reading this as an effect of the store itself, not just a coincidence.

Research has also linked coffee shops and specialty grocers to higher nearby home prices. Zillow (2016) found homes near new Trader Joe’s and Whole Foods stores appreciated faster after opening, and a Harvard and NBER paper (2018) tied each additional Starbucks in a ZIP code to about 0.5% higher home prices. Both show correlation, not cause, since these chains may simply choose areas that are already growing.

Sources: Zillow Research (Jan 2016); Glaeser, Kim & Luca, NBER Working Paper 24952 (Aug 2018). Read Oct 17, 2026.

Close is good, too close can hurt

A 2014 study in the Journal of Real Estate Literature found home prices dipped within a short distance of an open-air shopping center, where noise and traffic outweighed convenience, and rose farther out. An MIT thesis on supermarket “superstores” found the same pattern. A home right next to a big store may deal with:

• Traffic. Steady car trips to fuel pumps and curbside pickup, plus heavy crowds in the first weeks.
• Noise and light. Delivery trucks, early restocking, parking lot lights and carwash equipment.
• Road work. New turn lanes and signals, often with months of construction.

Sources: “Effect of an Open-air, Mixed-use Shopping Center on the Price of Nearby Residential Properties,” J. Real Estate Literature (2014); “The effect of contemporary supermarket formats (superstores) on surrounding residential property values,” MIT DSpace. Read Oct 17, 2026.

What should sellers near a new store do?

• Mention it, don’t overpromise. Being a short drive from groceries, gas and a warehouse club is a real selling point, and we’ll include it in your listing. Buyers and appraisers still price your home from recent sold comparables.
• Use sales since opening. In Prosper, homes that sold after March 2025 already reflect Costco being open. In Celina, sales since late August 2026 are the ones to watch.
• If you’re very close, plan for it. If your home backs up to a store, parking lot or new turn lane, landscaping, fencing or window upgrades can help with noise and privacy. Price from comps in similar locations.
• Get a real number. A free home valuation uses recent sales near you. Frisco owners can also see my Frisco home value page.

More on selling with me is on my sellers page. For pricing in a slower market, see Pricing your home in a buyer’s market, and for county-wide numbers, Collin County home prices, fall 2026.

For buyers: what to check before you buy near a new store

• Drive it at peak times. Visit on a Saturday morning and a weekday evening to see the traffic and the parking lot lights.
• Look at the site plan. City planning filings show entrances, loading areas, fuel pumps and new signals.
• Know what’s announced vs. open. Land purchases, like H-E-B’s in Celina, don’t mean a store is opening soon.
• Think about your commute. New stores often bring road widening and new signals on roads you’d use every day.

My buyers page explains how I help with this kind of research.

Frequently asked questions

When did the Prosper Costco open?

The Costco in Prosper opened on March 14, 2025, at 5620 W. University Dr. (US 380), near the Frisco–Prosper line. It includes a fuel station. H-E-B Prosper opened later that year, on Aug. 13, 2025, at 2145 W. Frontier Pkwy.

Where are the new H-E-B stores in Collin County?

Since 2022, H-E-B has opened stores in Frisco (4800 Main St. and 899 University Dr.), Plano (6001 Preston Rd.), McKinney (8700 Eldorado Pkwy.), Allen (575 E. Exchange Pkwy.), Melissa (1230 Central Expy.) and Prosper (2145 W. Frontier Pkwy.). H-E-B owns land in Celina but hasn’t announced an opening date.

Do new stores raise home values?

Research suggests it can, by a modest amount. A 2015 study of 159 new Walmarts found homes within half a mile sold for about 2–3% more after opening. Research has also linked Trader Joe’s, Whole Foods and Starbucks to higher nearby prices, but those studies show correlation, not cause.

What should sellers near a new store do?

Mention the store in your listing as a convenience, but price from recent sold comparables, especially sales since the store opened. If your home is very close, plan for traffic, noise and lights with landscaping or fencing, and compare it with homes in similar locations.

When did Costco Celina open?

Costco Celina opened on Aug. 26, 2026, at 3445 S. Preston Rd., at Ownsby Parkway. It was first expected by December 2025.

What’s your home worth now?

If you live near the new Prosper or Celina stores, I can show you what similar homes nearby have actually sold for. Start with a free home valuation, or see how I help sellers on my sellers page.

This post is general information, not appraisal, legal or financial advice.

Hilda Avila, REALTOR® · Ebby Halliday Real Estate, LLC · TREC #803801 · Broker #257740
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